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Wordze Review

The following is a paid review for Wordze via ReviewMe, but the review is completely my own opinion and is not influenced by being paid. If you’re interested in having me review your site or product, you can purchase a review from me at ReviewMe.

Overview

Wordze is a keyword research tool whose slogan is aptly titled “An Innovation in Keyword Research!”
Since I’ve just recently begun my trek into the affiliate marketing world, the opportunity for reviewing such a tool and service could not come at a better time; especially since I’ve been given a special account to review them and not have to pay J

What is a keyword research tool for? Well, basically they are PPC search engines, and thus usually used by affiliate marketers. Keyword research, or generation, tools provide long lists of related keywords from a particular word or phrase, to which the user will then add to their Google AdWords or other PPC search engine campaign.

Features

Wordze has so many features, and many are very unique, that I won’t be able to touch on even half of them in this review. I therefore encourage readers, if interested in Wordze, to visit the site themselves and go through their tour to get more information.

That being said, let’s get started:

First off, their site is extremely fast and easy to use, resembling a Google-esque type of site. There are just enough graphics and styling to provide a comfortable experience, while keeping load times extremely low and usability great.

There is a total of 12 different tools that Wordze offers. Here’s a short introduction to four of them:

Keyword Research

The heart and soul of Wordze (and any keyword tool for that matter) is their keyword generation tool. It’s very fast and basic, and has several optional features.

First, it can filter out keywords relating to: Adult, Drugs, Gambling, Warez, or all of those. Unfortunately, these are selected through radio buttons which means that you have to choose a particular choice and aren’t able to disallow Drugs and Gambling but allow Adult for example. This is a simple usability error that could be easily be reprogrammed and fixed.

Searches can also be selected through various matches: Exact Match (default), Broad Match, or Any.

I had originally thought that these were the only filtering options available until I watched one of the tutorial videos (it would therefore be helpful to have a little tooltip of some sort or a link to a small pop up box for more information or reference), which showed the following ‘hidden’ options which are extremely powerful and useful:

First, users can use something called “stemming” by adding a carot symbol (^) at the end of a word. That word will then use all related ‘root words’ as keywords.

Secondly, users can use the + (required) and – (omit) modifiers as well. At first I thought Wordze should have had a better system in place instead of having users to keep manually negating certain keywords, then I discovered the Keyword Expander which I’ll come to shortly.

Wordze yields fanastic longtail keywords, some of which stretch out up to 11 words long! This is something a lot of keyword tools don’t work well on, and longtail keywords are usually the most valuable in the longrun!

Users can then save the keywords with the click of a button which can be downloaded from the Download Manager section of the site.

Wordze’s Keyword Research tool is a great way to easily add tens of thousands of related long tail keywords to your campaign quickly.

Keyword Expander

When I started writing this review, I somehow missed the Keyword Expander tool. As a result, I had to rewrite a lot. Using Wordze’s keyword research tool in tandem with their keyword expander tool is extremely powerful.

Basically, the keyword expander tool is a secondary filter. Once a keyword list (or project) is saved, it can then be used in the Keyword Expander. There are really only three different filters here, but believe me, they are unbelievably useful. They are:

Count Limit, which filters by traffic/volume for that keyword/phrase.
Limit number of words, which filters the amount of words (greater than 3, less than 10, etc.)
Required/Omitted words, which filters out or requires certain words.

It would be nice if they added the option to limit number of words via “Less than X” up to 10; currently you can only limit under 6, and since AdWords does not allow more than 10 keywords, this would be very helpful since some keywords are over 10 and have to manually be removed.

The great thing here is that users can filter a 30,000 keyword list, save it, and then immediately filter it again instantly. This simple but robust feature allows users to start off with an enormous list, filter it down exactly to their specifications, and then end up with a large list of targeted long tail kewords.

Historical Keyword Data

The Historical Keyword Data tool displays data in both chart and percent form and details the trends in volume through time for a certain keyword or phrase. This is useful for things such as tracking changes due to holidays or news stories. For example, the term “Mother’s Day” showed a massive spike (310% increase) on the 10th of May.

Savvy marketers can take great advantage of such information.

Download Manager

All saved keyword searches and search-engine digs are saved in the Download Manager and are archived. This is particularly useful as one may want to take a past heavily filtered list of 1,800 keywords and modify it by adding a new keyword instead of having to start again from scratch.

All downloads can be downloaded in Excel or normal text file format, with optional KEI and word count information.

Referral Program

Wordze has a referral program and pays out 30% commission on any trial or monthly subscriptions for the lifetime of the referred customer.
They have no minimum payout and claim to pay 15%-25% higher commission then any other keyword research affiliate program.
Wordze’s referral program pays via PayPal or Check.

I was surprised how elaborate their referral program control panel was. It is very elaborate and so large that it could warrant another review in itself. They have tracking codes, creatives, custom reports, the works.

A note to any Wordze staff reading this, I found a little bug when trying to sign up to the referral program J

After filling out the application form to sign-up, a confirmation e-mail was sent to me with a confirmation URL that I had to visit in order to activate my account. However, I kept getting a 404. I eventually figured it out; a + symbol was appended to the URL (but not the actual URL anchor link). Once I removed that it worked, so if anybody has the same problem, you know what to do until Wordze fixes it J

Cost

There are currently two methods of payment:

Day Trial: $7.95
Monthly Membership: $35

Wordze currently has a special offer of $35 a month, but normall charges $45. However, they state that if purchased now, they will only have to pay $35 in the future as the offer will be grandfathered.

Payment is done via credit card only unfortunately. It would be nice to see Wordze accept PayPal in the future; I’m sure they’d get a lot more users that way.

For those of you who are interested in trying Wordze, I’d recommend the day trial. That gives you a full 24-hours to try them out and won’t cost you as much as a full month.

Conclusion

To be honest, I have not used a lot of other keyword tools, but from the ones I have, Wordze beats them hands down.

Wordze also has many other features not listed in this review, but their keyword tool and keyword expander tool are worth the monthly fee if you’re an affiliate market, in my opinion.

I also took the liberty of doing a few quick searches on what other affiliate marketers thought of Wordze, and they seem to give it full praise as well, so I’m not alone in thoughts.

P.S: This review took me a good five hours to research and write… it’d be nice if I got a nice lifetime account for all my hard work!